Invicta Watches has a long story beginning in 1837 in Switzerland. La Chaux-de-fonds was the place where originally Raphael Picard began watchmaking business, making truly Swiss - precise, reliable and beautiful watches, but at affordable prices. Invicta watches were well known and always in demand. Over a century Picard family successfully operated business creating famous prize-winning watches.

Now Invicta watches bring not only Swiss quality, but style and design that compete with any modern brand. Keeping prices in affordable range Invicta is favored by many celebrities and famous people.