This Beige Leather Women’s Watch by Swatch features a fixed bezel, a beige dial, a stainless steel case and a beige leather band. Quartz movement. Water resistant to 30 M.

The Swatch brand was launched in 1983 with the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined top quality with a highly affordable price.The name “Swatch” is often misconstrued as a contraction of the words “Swiss Watch,” but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was “Second Watch.”

It produces nearly all of the components necessary to manufacture the watches sold under its 19 watch brands and the multi-brand Tourbillon retail label, as well as the entire Swiss watchmaking industry. In addition, it operates its own worldwide network of distribution organizations.

The Swatch Group owns the following brands: Breguet, Blancpain, Jaquet Droz, Glashutte Original, Leon Hatot, Omega, Tiffany and Co., Rado, Longines, Union Glashutte, Tissot, Calvin Klein, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura.